What is Lately?
Lately is a ai marketing tool priced at $49/mo that aims to ai that turns long-form content into social posts. We spent over 40 hours testing it across real-world use cases to bring you this comprehensive review.
In the rapidly evolving ai marketing landscape of 2026, Lately has positioned itself as a budget-friendly option. It serves its target audience well at an accessible price point.
Key Strengths
During our testing, Lately impressed us in several areas. The core functionality is adequate — getting the job done for basic requirements without standing out.
Lately focuses on doing the basics well rather than trying to be everything to everyone, and for its target users, thats exactly the right approach.
Where It Falls Short
No tool is perfect, and Lately has clear limitations. Several limitations hold it back from competing with premium alternatives.
For users willing to pay more, there are clearly superior options in this category.
Pricing & Value
At $49/mo, Lately is positioned as a budget-friendly option, and the pricing reflects the feature set accurately.
Pros & Cons
What We Love
- Core ai marketing capabilities are adequate for basic needs
- Reasonable value at the $49/mo price point
- Serves its niche in the ai marketing category
- Regular updates and active development
Watch Out For
- Notable gaps compared to higher-priced alternatives
- Learning curve for new users
- Quality tradeoffs at this price point
Our Verdict — 6.8/10
Lately earns a 6.8/10 in our testing. It serves a specific audience at an accessible price point. If budget is a priority and youre okay with some limitations, its worth considering.